<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Luma Strategy]]></title><description><![CDATA[Luma Strategy]]></description><link>https://www.lumastrategy.co/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 20 Jun 2026 13:30:24 GMT</lastBuildDate><atom:link href="https://www.lumastrategy.ai/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Donors Social Media Usage Varies by Cause]]></title><description><![CDATA[Many nonprofits make the mistake of casting a wide net when it comes to reaching donors through social media. They figure the bigger the network, the better. That's why 93% of nonprofits use Facebook and 83% use Instagram. But those platforms are also noisy and competing to get your voice out there is a challenge. If you're trying to get in front of donors, maybe Facebook isn't the right place. Turns out, social media behavior amongst donors varies quite a bit based upon the cause. With data...]]></description><link>https://www.lumastrategy.co/post/donors-social-media-usage-varies-by-cause</link><guid isPermaLink="false">69b18adbd1b1d9cdf2113008</guid><pubDate>Wed, 11 Mar 2026 16:31:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3abe7_13e10ba7179a4bb0adf15ba698e4181f~mv2.png/v1/fit/w_968,h_634,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Evans</dc:creator></item><item><title><![CDATA[What Symphony Orchestras Are Getting Wrong About Social Media Marketing]]></title><description><![CDATA[I’ve been working closely with a performing arts organization that has been spinning its wheels trying to expand its audience. Like most non-profits, they don’t have a ton of marketing resources or money to throw at new campaigns. They desperately need their marketing dollars to work harder than ever before to expand their audience.  Unfortunately, what this organization is facing is not unusual in the arts space. It's been well documented that the audiences for performing arts organizations,...]]></description><link>https://www.lumastrategy.co/post/what-symphony-orchestras-are-getting-wrong-about-social-media-marketing</link><guid isPermaLink="false">699cb1619b838a9bc875972c</guid><pubDate>Mon, 23 Feb 2026 19:58:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d3abe7_9d7f605e08d745b7a40d8b1b675a7f58~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Evans</dc:creator></item><item><title><![CDATA[5 Tips for Strong Media Planning During a Recession]]></title><description><![CDATA[Article originally published on  Search Engine Land. By now, we’ve all seen the headlines warning of a downturn in the economy. Some advertisers have preemptively reduced marketing expenses to prepare for this downturn, and other brands have even paused their budgets altogether.  But despite all the negative news and apprehension, digital advertising is still growing! In fact, unlike the recession in 2008, digital advertising is  expected to grow 13% in 2022  and remain strong.  A forecast...]]></description><link>https://www.lumastrategy.co/post/5-tips-for-strong-media-planning-during-a-recession</link><guid isPermaLink="false">6924aea0f0736c54fcb121e4</guid><pubDate>Mon, 24 Nov 2025 19:14:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_b0df5d06c30e47a0a1afd4a79aa8c1ac~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Evans</dc:creator></item><item><title><![CDATA[How Organizational Structure Can Hurt PPC Campaign Performance]]></title><description><![CDATA[Are your paid media campaigns stagnating? It's time to look inward. Here are three instances when your organizational structure is to blame. In my 20 years of experience, I’ve seen the inner workings of countless marketing teams. I’ve observed what works and what doesn’t. Most importantly, I’ve witnessed how an organization’s structure and culture can immediately impact campaign performance. And I’ll admit, it’s frustrating sometimes to watch companies trip over themselves based on the team...]]></description><link>https://www.lumastrategy.co/post/how-organizational-structure-can-hurt-ppc-campaign-performance</link><guid isPermaLink="false">6924aae68c513b4f517daf70</guid><pubDate>Mon, 24 Nov 2025 19:01:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2e0338287b2c4edaae950630b29be851.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Evans</dc:creator></item><item><title><![CDATA[4 New Rules for PPC Ad Creative]]></title><description><![CDATA[Aside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative...]]></description><link>https://www.lumastrategy.co/post/4-new-rules-for-ppc-ad-creative</link><guid isPermaLink="false">6924a9869745b3c9f1437308</guid><pubDate>Mon, 24 Nov 2025 18:57:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/309d105833834f94a863c3c88cb6e00e.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Amanda Evans</dc:creator></item></channel></rss>